S.P.I. was founded in 1992 with one goal: help retailers present their products better. That focus sharpened into a specialism: in-store pricing, product presentation, shopping baskets and shelf management, built on decades of close collaboration with shopfitters and retailers across Europe.
Detail on retail since 1992
Sales Promotion International develops, manufactures and distributes professional retail equipment for stores and warehouses worldwide.
Our story: From a single focus to a full range.
More than thirty years later, the goal hasn't changed. What's grown is the range. Our development team keeps a constant watch on where retail is heading, so every product we add earns its place. Quality that holds up at a price that makes sense.
What sets us apart
Designed in Belgium, produced in Europe
We stay close to the process from first sketch to final production, so quality never becomes a question mark.
Compatible with every major system
From ESL brands to metal, wood and glass shelving, our products are engineered to fit what's already in your stores.
In stock. Ready to ship.
Our warehouse holds a deep, actively managed range so the products you need most rarely keep you waiting.
Over 30 years in retail
We've watched the shop floor change and grown our range with it, keeping close ties to suppliers and clients along the way.
Clean production, by design
We work closely with our raw-material suppliers to keep production as efficient and clean as possible. Our PVC scanning rails are lead-free, many of our products use recycled materials, and our displays are built with less hardboard than the industry standard. We hold our suppliers to the same standard we hold ourselves, because getting this right takes both sides.
Want to know more?
Get in touch with our team, or explore the products behind three decades of retail expertise. We are happy to help you discover our wide range of solutions for your store
Contact us